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The latest from the
equestrian marketing world
There is always something new to learn in the world of equestrian marketing. Discover the latest insights, our thoughts, and exciting announcements.
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Entrigue Consulting
Digital Lunge Lesson: Making the Most of Paid Ads
Originally published on Horse Nation. Marketing is the big picture. From your social media posts to ambassador programs, to your website,...
Entrigue Consulting
How To Leverage Your Value Online
Years of data prove the digital presence method works, so why don't we see more horse businesses crush it online? Our industry thrives on...
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Trick or Treat: Pony Schemes
Halloween is arguably one of the best holidays of the year. I mean who doesn’t love dressing up in costumes and getting free candy? The...
Claire Trafton
Equestrians and Social Media
As an equestrian, you're probably using social media as a rider or to help promote your small business. If you're trying to build your...
Claire Trafton
Now Hiring: Considerations For Professionals & Working Students
Finding the right job or finding the right employee can be a tough search. Right now, it seems like every trainer is hiring, but they...
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Straight from the Trainer's Mouth: Marketing for Professional Riders
Making the leap from a competitive young rider to the professional ranks of dressage can feel like jumping the Grand Canyon. Just like...
Claire Trafton
Playing the Game: Client Relation Tips for Trainers
It’s important for trainers to understand that running their own training business is just that--a business. At the end of the day,...
Claire Trafton
Amateurs and Brand Ambassadorships
Social media, ambassadorships, and professional rider status have been a hot topic lately. When USEF “clarified” their amateur rule,...
Claire Trafton
Run Your Business With Integrity
Talking about ethics in the equine world is like talking about politics--it can go on all day. There are ethical matters in training,...
Claire Trafton
Show Sponsorship for Dummies
With the summer show season upon us, many small businesses will receive requests for show sponsorship, and many will wonder how to best...
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Horses and Social Media: Horse Selling 101
Social media makes it easier than ever to list horses for sale — but there are plenty of pitfalls to avoid in order to create an...
Entrigue Consulting
Finding the Right Trainer for You
Whether you’re a seasoned rider or just starting to get your feet wet in the equestrian world, finding the right trainer is essential to...
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